SponsorInput

FAQs about WWM Website Sponsorship 1

Materials on: Sponsoring the WWM Website, WWM Ad Tracking Database

Related Pages: WWM Website Sponsorship 2,

fennerrobert(at)hotmail.com

Re: advertising <Well done Miguel> Philippe Dor <ezyreef@optusnet.com.au> wrote: Hi Mike, sorry for this very delayed reply, I have modified my website and am still testing it's efficiency, so I will contact you again when I feel I'm ready to advertise in your very active site. Cheers PhilDor. ----------------------------------------------------------------------------------------- Philippe, Let us know when you are in a position to sponsor the WetWebMedia website. We are anxiously awaiting your reply. Good luck with your website. Mike Kaechele www.wetwebmedia.com > Philipe, > I understand your situation. We can't put you on WetWebMedia for free, it > wouldn't be fair to our other advertisers, who do pay. Soon we will be offering > reduced rates for ad placement on individual sections of our website. If you > visit Wetwebmedia.com, and go to the Freshwater or Pond section, you will see > the available space there. The rates for placement on these sections is only > $100 per month for the side and $250 per month for the top. We also offer a 10 > percent discount for paying for a year upfront. Soon we will have the Marine or > Saltwater section available at these reduced rates too. If I can assist you in > any other way, let me know. > Sincerely, > Mike Kaechele > Wetwebmedia.com > --- Philippe Dor wrote: > > Dear Mike, thank you very much for your reply and your advertising rates. I > > really would like to advertise with you but I'm a bit tight for the moment, > > would there be a possibility to get one month free trial, to get the > > business going and finally make some money instead of spending all the time. > > I would really appreciate some help, thanks and regards, Phildor.

Increase your exposure and ROI for a little as $3.33 a day!

The leading site for information, links to industry leaders, hobbyists, pictures, videos and more'¦.

Dear Barry Torkington,

Thank you for speaking with me today as a follow up to your conversation with Peter Catterick at InterZoo 2002. As promised, some information on WWM services and pricing.

OFFERINGS:

WetWebMedia (WWM) currently has one main site and four sub-sites focusing in the areas of: Marine Aquatics, Ponds, Brackish, Freshwater and Planted Tanks:

http://www.wetwebmedia.com/marine/index.htm

FAQ's, Livestock, Maintenance, Set-up, Marine Topics, Fishes, Lighting, Diseases, Pest Control, Feeding, Behavior, Tanks, Filtration, More...

http://www.wetwebmedia.com/PondSubWebIndex/Pond%20Sub%20Web.htm

FAQ's, Construction, Filters, Koi, Livestock, Fishes, Plants, Algae, Cleaning, Book Reviews, More...

http://www.wetwebmedia.com/BrackishSubWebIndex/BrackishSubWebIndex.htm

FAQ's, Set-up, Livestock, Fishes, Maintenance, Dry Goods, Foods and Feeding, Diseases, More...

http://www.wetwebmedia.com/FWSubWebIndex/fwsubwebindex.htm

FAQ's, Maintenance, Set-up, Livestock, Feeding, Behavior, Tanks, Wound Management, Diseases, More...

http://www.wetwebmedia.com/PlantedTksSubWebIndex/AquariumGardenSubWebIndex.html

FAQ's, Aqua-scaping, Livestock: Plants, Maintenance, Aquarium Plant Diseases, Nutrients, Gardens, Freshwater Invertebrates, Set-up, More...

WetWebMedia currently receives over 5000 unique visitors a day from all over the world.

BIO:

Founder and President of WWM, Bob Fenner, has been in the aquarium/aquatic trade for over 30 years researching and writing for major trade magazines, business owner in addition to his involvement in many scientific organizations and served as board a member. He has degrees in life science and teaching credential for chemistry, physics and biology. Inspired by his passion to help people, Bob envisioned developing a means by where he could inspire hobbyists, educate consumers, provide information and create advertising space for industry organizations.

SPONSORS:

Presently WetWebMedia has several satisfied sponsors including; Aqua C

Skimmers, Custom Aquatics, CPR Aquatics, Ecosystem Aquarium, Flying Fish Express, Knop, Marine-Center, Reef Splendor, Seachem, Walt Smith International and more...

PRICING:

Maine Site: $500 mo. Topbar; $200 mo. Sidebar

Marine Aquarium

Sub-sites: $250 mo Topbar; $100 mo. Sidebar

Ponds, Brackish, Freshwater & Plants

Other services include written content and high quality images for your

website or print. Please contact me at the e-mail address below if you would like additional information about becoming a WetWebMedia sponsor.

I have marked my calender and looking forward to speaking with you again on June 26, 2002.

Sincerely,

www.wetwebmedia.com

YOU and the NEW WWM! Todder, thanks for being my test animal: Tah-dah! WWM has had four subwebs split off: Ponds, Brackish, Freshwater and Planted Tanks: http://www.wetwebmedia.com/PondSubWebIndex/Pond%20Sub%20Web.htm http://www.wetwebmedia.com/BrackishSubWebIndex/BrackishSubWebIndex.htm http://www.wetwebmedia.com/FWSubWebIndex/fwsubwebindex.htm http://www.wetwebmedia.com/PlantedTksSubWebIndex/AquariumGardenSubWebIndex.html Allowing us to use the Navigation View, do the daily routines like the recalc.ing of hyperlinks, downloading w/o it taking a bizillion minutes, working on the various sections/subwebs w/o getting in each others ways... Anyhow, it also allows us to help our sponsor/advertisers target these distinct markets by having separate content areas, new specific Links pages... and to generate income for more content: To wit, be the first one on your block to sign up for ad-space on these one or more subwebs (if you look there is no one yet)... foist come foist soived. Cost, half of the root web: $250 per month for a top shared border space and a mere one hundred /mo. for the right shared border. What say you? Bob Fenner

<Wowzah! Well-stated and taken. Pls post to WWM FAQs Barb. Bob F> Subject: Re: How does this look/sound (I need critiques) Mike: I would start with an important fact regarding the industry ( 90%(?) of hobbyists leave within the first year due to the failure to keep organisms alive. Many, in fact feel guilty for killing the organisms they love so much, and immediately remove themselves from all aspects of the hobby. WWM offers them a resource at no cost to answer questions regarding the hobby, and offer them a support group to assist in their understanding of the living world. Your support of WWM indirectly assists you by keeping people in the hobby longer. For less than $7.00 a day, you can reach 10,000 people daily, keeping our industry alive for the coming years.) Pull out one of those fundraising letters you get from WWF or a group like them, who zero in on the compassionate side of humans for contributions. I know when I get one of those letters, I rarely get past the fisrt sentence. So put your strongest arguments in the first paragragh. Just a thought... Di

Re: Your two big checks... and more Bob, Wahoooo!! I didn't have any plans for this evening. Remember, I said I would be bringing the German imported beer over when those checks came in ( I already spent the money on a new digital camera). <Yum, yay. Have burgers made up...> I'll pick up a 12 pack of something good and see you this evening. Is 6:30 PM, OK? <Hotay... or before if you want to go to the cyn with the dogs and I.> I'll also research and contact more potential sponsors. <Thank goodness... after sending you the last msg., read through the Feb. FAMA... they've got less than 8800 subscribers... less than 30k (counting counter sales) total press run/distribution... and more than 100,000 dollars a month in ad revenue... What's this sound like to you? Bob F> Mike

New Sponsor Bob, Could you please post this new banner/ad to the right shared border. I will link it up later when I get home to my fast connection or if you have a moment here is the link--> http://reefsplendor.com/pages/home.html <Placed, linked and link placed on Links Page. Bob F> Thanks, Mike

Re: Sponsorship Dan, What screen resolution are you using? We design the Wetwebmedia site to be viewed at a minimum resolution of 800x600 Pixels. I will also move your ad up one space later on today. Thanks, Mike Kaechele mike@wetwebmedia.com <make it so, Joe! Bo>

Sponsor Bob, I think we should move Dan's Reefsplendor ad up one spot over Di's Aquatics in the right shared border, to keep him happy, and sending in those checks. <Okay with me... sure Di doesn't really mind... Let's see if she notices! Bob> Mike

Walt Smith Bob, I wonder if Walt Smith knows that his site doesn't come up anymore? Does he still send WWM $200 a month? <Yikes, WSI does pay WWM, and I did just check and his link is off-line. Will cc him here. Bob F> Mike

ad space Mike Can you please provide us with the pricing structure for your ads We may indeed be in a position to begin immediately. Please reply to XXXXreefsplendor.com -------------------------------------- Bob, Here is one of the responses I got from my recent marketing push for selling ad space. See you guys at the Larrikins tonight. Mike <Okay... where's the response to the inquirer? Bob F>

New sponsor Bob, I am on the verge of signing a new sponsor to the WWM. I have included his request below. How should we respond to this request? I say no to it and stick to our standard pricing policy. At the same time I don't want to lose a prospective sponsor. How would you like to proceed? Mike -------- Michael, Is it possible for us to have a top position for the first month at the right side pricing of $200.00 so we can determine if the ROI we anticipate is indeed present? If we are satisfied we will continue the top position at your stated pricing, or we will move to a right side position for following months. Dan DiCarlo President Reef Splendor Inc Tel:845-227-6750 Web: www.REEFSPLENDOR.COM <Mmm, I do understand their concerns, position... and yours/I's as well... Don't want to make exceptions, will not move an existing sponsor/advertiser... Consistency, fairness, and reasonableness are my watchwords here (as elsewhere)... I would not, will not offer to some one something I would not, do not offer to all... Besides, a one-months placement is an insufficient survey/sample time period. Please refer my comments to these folks. If they'd like to advertise/sponsor the WWM site for whatever time period they are welcome to do so (at the present bottom of the right shared border, in available space at top...), for the same price, terms and conditions as everyone. The exposure, promotion is a bargain as you know. All space will soon be gone. Bob Fenner>

Re: Sponsorship > Michael > Please put us in for the most favorable rightside ad at $200.00 per month" Mr. DiCarlo, I have the banner you sent me earlier which I can place on our website now. I resized it though and the print is a little hard to see at the smaller resolution of 77x35 pixels (see attachment). Would you like to send another example or would you like me to try and make you one? I will place the one we have for now and I can always change it later. Here is the billing address for the ad space on the Wetwebmedia website. Please send your payment of $200.00 to this address; Wetwebmedia 8586 Menkar Rd. San Diego, CA 92126 Thanks, Mike Kaechele mike@wetwebmedia.com <Real good Miguel. Bob F>

Re: Sponsorship Date: Mon, 7 Jan 2002 14:30:12 -0800 (PST) Mr. DiCarlo, Thank you. Mike Kaechele Wetwebmedia.com > Michael, go ahead and place it on the site and Jerry will email a better > version. > Your check will be sent out tommorrow. > Jerry > Please send Michael a banner that is 77 x 35 > Judy please pay the banner ad and set it up as a monthly billing until > further notice > Dan DiCarlo > President > Reef Splendor Inc > Tel:845-227-6750 > Web: www.REEFSPLENDOR.COM

Re: Sponsorship folks sorry but I realized that I have confused two boards, One was Advanced Aquarist OnLine (reason why I said first publication) <Say what? Bob F>

Sponsor page update Bob, I was able to do a bit of work on the new sponsor page this morning. ---> http://www.wetwebmedia.com/sponsor_page.htm <Better and better all the time... Maybe we should ask the vendors/sponsors themselves to supply/ok the spiel?> It's still a work in progress (like everything), and I expect to make improvements to it. Please feel free to add or subtract anything you wish. Just don't try to resize anything yet as the quality of the banner will suffer. <Mmm, maybe we can/could/should go back re-steal them from a source...> I will try and get banners from our sponsors that are all a uniform size. I'm still as sick as a dog (no pun intended) and I probably will remain reclusive this weekend because I don't want to infect anyone with this dastardly cold. Talk with you soon. Mike <Yikes... do know what you mean all the way around. Be chatting. Bob Fenner>

Re: Sponsor Page Bob, I still have a bunch of work to do on this page and I can only do it from home, so I will work on it when I can. <Okay, no rush... it's your project... like to add a note on the Homepage and even the left shared border re... very important element of our commercial site/side> I have a bad cold right now so I will probably have plenty of time this weekend to work on it. I won't post it till it's done. Talk with you soon. <Do get, be well my friend. Bob Fenner> Mike

Sponsor Page Bob, I think it would be a good idea to make up a sponsor page like the one on that website you showed me to put our sponsors full size banners. I will make one up and show it <No need to show it to me... my addition: Please place a "blue link" like the ones you've made on the HP stating that this IS the Sponsors Page... on the... Homepage!> before linking it up. I will also contact all of our sponsors to let them know of this added feature. All of the other pages will remain the same with the small banners on the right and big ones on top of the pages. Let me know what you think about that idea. <Sounds very... uhh, sound... Feeling better today? Di was bummed to find you too ill to come by... wants your help with her sites... they're up and running! Will be adding disaquatics link/logo today!!! Want to make it over for bbq chickens tonight? Bob F> Mike

Re: Sponsor Page Bob, Thanks for the invite but I am still feeling pretty crappy and possibly contagious. Barbeque chicken sounds good though, I'll be thinking about that while I'm eating chicken soup tonight. If I'm feeling better this weekend maybe we can get together then and I can help out with Di's sites. Diana Gave me her logon name and password to the Knop site but they didn't work. If I get those I could probably work on that site here from work using the modem (which I can't do with the WWM). I'll talk with you soon. <Hotay Miguel. Get and be well my friend. Di's sites ought to be working (I don't have the passwords, names...). Will cc her here. Be seeing you. Bob F> Mike

Sponsor Page I started a sponsor page on the WWM. I can't seem to bring up Walt Smith's site though. Go Here---> http://www.wetwebmedia.com/sponsor_page.htm <Mmm, look for his site through the Links Pages... I can/will enlarge his name/logo and link it on the morrow. Bob Fenner> Mike

Re: Sponsor Page <Miguel... can you make all the sponsor page images, logos about the same size/dimensions? And how about adding a spiel lifted from their sites re what they do, have...? Bob F>

Re: Logo Hymie, I will fix that as soon as possible, today. Mike <Done. And placed logo/link on WWM Links Pages. Bob F>

Re: New Sponsor Bob, I forgot to link up the new sponsor's logo to his website. Could you do that since I can't from work. www.petmeister.com. <Oh. Yes, have just done vis a vis your last cc'ed msg.> I have also included the new oval hand wound for the homepage of the WWM. Can we come up with a better pic? <Ah, good, and yes. Am I able to just insert this new graphic w/in your oval? Will check and do so... or perhaps you can show me how to later.> I don't think anyone will be able to tell what that picture is. Are you going to Callahans later? Maybe we can get together for a few beers later. <Hope to yes. See you there. Perhaps here first for spaghetti (ground toikey and da-bird sausage variety) ahead of biers. Bob F> Mike

Re: New sponsors/WWM Bob, I didn't see any information on there telling me how to become a sponsor or how much it would cost. Do you know of any information? <Of all things... I couldn't find either! Not last night late, so I thought I'd look again this AM... used the search tool even... under "sponsors", "becoming a sponsor"... Still consider the folks/companies listed as "most likely to be sponsors of WWM". Bob F> Mike

Sponsors Still consider the folks/companies listed as "most likely to be sponsors of WWM". I agree and I will contact each one of them today. <Wowzah! Now that's pro-active! Be writing you checks soon. Bob F> Mike

Advertising-supported websites will soon be a thing of the past Bob, This is a good article on website advertising--> http://useit.com/alertbox/20011223.html Mike <Thanks Miguel. Have a section, actually two out of Helen's Rag for you to perview as well... See you este noche. Boberto F>

New Sponsor Bob, I have signed up a new sponsor for the WWM (see below). I have placed his companies logo on the right sidebar. Talk with you soon. Mike <Outstanding. Congratulations! Bob F> -------------- Hymie, Payment is due at the first of every month. We currently do not offer any discounts. I will place your logo today, January 1st, 2002. Please send your payment of $200 to the address listed below. If there is anything else I can help you with, don't hesitate to contact me. Send payment here; Wetwebmedia 8586 Menkar Rd. San Diego, CA, 92126 Thank You, Mike Kaechele mike@wetwebmedia.com > Hi again > try this one on the right panel. Also, how are payments arranged? How > long > before the logo is actually inserted and are there any breaks for long > term > commitments? > Hymie > From: "Mike K." < mwk819@yahoo.com <mailto:mwk819@yahoo.com> > > To: "PetMeister" < webmaster@petmeister.com > Sent: Tuesday, January 01, 2002 8:58 PM > Subject: Logo > > Mr. Brandstetter, > > I don't think I included the resized logo in my last e-mail. See > attachment > > below for the 77 pixel wide logo for the right border of the > Wetwebmedia > > website.

Revolving Banners?! >Re: revolving banners >I have multiple ways to do this... we may want to set up a call and talk Hi Bob, I saw this and freaked (or sort of). Not all of us can handle constantly revolving stuff from a neurological standpoint (in my case epilepsy). In fact, someone else on wwf and I were discussing a certain spinning graphic on reefcentral. Could he maybe have them spin once or perhaps skip the spinning entirely. <Thank you for this input... the proposal turns out to be more like a "changing" banner... as in with Web Pages being changed, the same "ad space" might be occupied by different ad content.> BTW, I read the letter sent by Lenore's uncle-- what a letter! I was instantly in tears. <I cried as well.> Thanks, --des/Jane <Be chatting my friend. Bob Fenner>

Re: WWM advert. sales experiment This entire thing has to work in the shared borders of Frontpage 2000. We have had many a problem working with these shared borders. How large will the typical file size be? A bunch of people have older browsers too. Will Java and VB script work for these people using the older browser versions? Mike <Good questions. Bob F>

Re: revolving banners I have multiple ways to do this... we may want to set up a call and talk about this. Have much to say... Cheers. J -- <Yikes... please do chat it/this up with Mike.K... if he has interest, thinks it's worth doing with Ken.W's business. Bob F>

Re: WWM advert. sales experiment I think what we have been shooting for with the appearance, look and feel of the Wetwebmedia site is simplicity by design. We have purposely chosen to not have any flashing, blinking, rotating, anything on the site, simply because it is a distraction and an annoyance. When I look at the WWM site I see a straightforward, simple, easy to use scheme. The WWM site is backwards compatible with almost every browser ever made, and I think we should keep it that way. But, I also like all of the new ideas everyone has and I am always looking for ways to improve this fine website. <Wish I would have written this... Maybe we can swap common appellations? You can weigh the same and be shorter! Bob F> Mike

Re: Water Container Bob, For the free month I got, I didn't get that many refferers from your domain. I was looking at it from an advertising-cost/benefit point of view. At that time, it didn't look right. <Mmm, such slogans as "these things take time" and "that was thin (slower times) this is now" come to mind> Also, from my point of view, additional sponsors are going to dilute the value of sponsors that are already on your site. As a web browser, I would only be inclined to click on the marine center and custom aquatic link. Multiple banners on the same pages are reputed to not work nearly as well for sponsors/advertisers as rotating banners. <Ugh, I hate those things> Right now, we just went through four years of incredible growth. I think you will agree with me when I say that need to make sure our current customers are well taken care of before I work on getting more. I'm sure that as things stabilize a bit, I will be looking to bring in more business and grow. <Must be nice!> Most importantly, let me develop little bit more of an "advertising budget." I'm sure I would do it at that time. Right now, one of my main focuses is working to close out the year and seeing where marine depot stands financially. We have a ton of sales, but we have been working hard all year on cutting costs and getting the company to show a respectable level of profitability. <I understand.> Regardless, I think I'll join on at some point later just because I believe in what it is and what it does for everybody. I don't think it will hurt many if you had to discontinue it. Ken <Yes... do know you know this all well. Be chatting. Bob Fenner> > I'm taking them all. COD company check work for you? > <Yes... and cheap at twice the price! Talking about such bargains... are you > ready to sign back on to WWM ad-space? We've just passed up the 100,000 ISP > sessions per month mark... over a million page views per month for two > hundred dollars! Incredible.> > Your going to give me a headache if you write like this too many more times. > Let me know how you want to arrange this. > <Will ask Di (and even Jason.C!) if/when s/he can be in the area to start > dropping off, pick up the big cheque. Be chatting, Bob Fenner> > Ken

Re: Water Container Bob, > <Mmm, such slogans as "these things take time" and "that was thin (slower > times) this is now" come to mind> I know. I know. > <Ugh, I hate those things> By rotating, I mean that when somebody visits they see only one randomly generated banner. You should give them a try. Trust me. The results will be better for the sponsors involved. How about this. I try it for two months. First month, let's do it this way. I'll track refferals. Second month, let's do the rotating banner. I'll track referrals and give you a report. This is one way that allows more sponsors on, that doesn't burden the viewer with a bunch of banners, that gives the viewer a fresh look most times they visit, and that allows your site to look a little cleaner. <Let me ask Mike.K, our designated marketing mgr. if he thinks this is a good idea, test> > <Must be nice!> It is nice, but it would not have happened if I would have put sales volume high in priority over service. <Both are imminently important my friend. Bob Fenner> Ken MSNBC News Link: Online retailers see no holiday cheer I agree. This growth will happen eventually. First and foremost people have to feel secure putting their credit card information on-line. <Ludicrous... when anyone uses their credit card through any other means it is just as, if not more possible that it can/will be compromised.> Most people I talk too, and the majority of articles I read, state that people still do not have confidence in that. I personally do a bunch of my shopping and buying on-line, as you do. We are in a small minority. <I don't consider it/us small... and see the "change over" happening very quickly... Who wants to drive around, stuck in traffic, possibly murdered there, looking for products, services, comparing prices, features... The Net is the future of this functionality> Over the next several years I am positive the number of people gaining confidence in on-line shopping will increase but for now it is a novelty. <Want to bet? I say a year, two tops for more than fifty percent of people to have shopped, bought via the net. Bob F, who will be elsewhere by then... Where will you be?> Mike

Sponsor <Note: Add Link> Bob: Please send me your rates for sponsorship on WWM. Thank you. Adam Atassi www.Cquarium.com (419) 320-0991 <Ah, thank you for your interest. Compared with print ads we are amazingly (perhaps I'm easily impressed...) inexpensive per exposure. Am sending your note to Mike Kaechele who does what little we do for marketing the site thus far. Pretty sure he'll send you the following stock message: FAQs about WWM Website Sponsorship... so, here it is: Hi, my name is Mike Kaechele and I work with Robert Fenner on the Wetwebmedia website. He has forwarded along to me your interest in becoming a Wetwebmedia sponsor. Below you will find more information. Please don't hesitate to contact me if you need any more information and I look forward to hearing back from you. Thanks for showing interest in becoming an advertiser/sponsor on the Wetwebmedia website. Our website has been in existence for over 2 years and it has a loyal following that is continuing to grow every day. Currently we have over 2500 people per day from all over the world visiting our website and that number keeps growing. You currently spend hundreds or even thousands of dollars on print advertising in the hobbyist/trade magazines that have limited exposure and circulation. When you put your icon/logo on the Wetwebmedia website it is visible to every visitor on every page they view. Your logo will also be a link leading to your website and products. We currently have several sponsors logos on the website and you can view them by visiting any page (other than the Homepage). Website address- www.wetwebmedia.com. We offer two areas for your logo on our website, the right sidebar and the top border. The top border spot is larger and is the prime spot for an ad. The rate for placement on the top border is $500 per month. The right sidebar is also popular and the rates for placement there are only $200 per month. Just send me an example of the logo that you wish to place on the site and I will place it there for you to see. By advertising on the Wetwebmedia website you will be exposed to far more hobbyist/customers than the number who see your ads in the magazines, at a fraction of the cost. Please let me know how you want to proceed and I look forward to hearing from you soon. Michael Kaechele mike@wetwebmedia.com Wetwebmedia Marketing Team www.Wetwebmedia.com Looking forward to placing your logo, link, icon (have some other shared border work to do the next day or so). Bob Fenner

Sponsor Information for the Wetwebmedia Website <Mike: for WWM posting> Hi I am a online e-tailer and would like to know if my site could be added to your links page. <Ah, will add your company to the Links tomorrow> Also I would like to find out more about being a sponsor ( add rates, hits, stats ) <Will unleash our friendly, laid back "Marketing Director" (I'm a consultant this week... there really are only three of us here...) on you: Miguel?> Vince www.oceanencounter.com --------------------------- Vince, Thanks for showing interest in becoming an advertiser/sponsor on the Wetwebmedia website. Our website has been in existence for over 2 years and it has a loyal following that is continuing to grow every day. Currently we have over 2500 people per day from all over the world visiting our website and that number keeps growing (statistics available on request). You currently spend hundreds or even thousands of dollars on print advertising in the hobbyist/trade magazines that have limited exposure and circulation. When you put your icon/logo on the Wetwebmedia website it is visible to every visitor on every page they view. Your logo will also be a link leading to your website and products. We have had a positive response from the many fine companies who have already chosen to become sponsors and they are very happy with the service, value and exposure they receive on our Website. You can view our sponsors by visiting any page (other than the Homepage). Website address- www.wetwebmedia.com. We offer two areas for your logo on our website, the right sidebar and the top border. The top border spot is larger and is the prime spot for an ad. The rate for placement on the top border is $500 per month. The right sidebar is also popular and the rates for placement there are only $200 per month. Just send me an example of the logo that you wish to place on the site and I will place it there for you to see. By advertising on the Wetwebmedia website you will be exposed to far more hobbyist/customers than the number who see your ads in the magazines, at a fraction of the cost. Please let me know how you want to proceed and I look forward to hearing from you soon. I will also place a link to your Website on Wetwebmedia.com. Sincerely, Mike Kaechele mike@wetwebmedia.com Wetwebmedia Marketing and Sales Team

Re: Sponsor Information Mr. Atassi, If you have any other questions or need more information about becoming a sponsor/advertiser on the Wetwebmedia.com Website, please don't hesitate to contact me. I look forward to hearing from you. <Ah, good... please do follow up with another email, call in a week... keep track of costs for reimbursement, and keep saving up that PTO! Bob F> Mike Kaechele mike@wetwebmedia.com Wetwebmedia Marketing and Sales Team > Bob: > Please send me your rates for sponsorship on WWM. > Thank you. > Adam Atassi www.Cquarium.com (419) 320-0991 > <Ah, thank you for your interest. Compared with print ads we are amazingly > (perhaps I'm easily impressed...) inexpensive per exposure. Am sending your > note to Mike Kaechele who does what little we do for marketing the site thus > far. > Pretty sure he'll send you the following stock message: > FAQs about WWM Website Sponsorship... so, here it is: > Hi, my name is Mike Kaechele and I work with Robert Fenner on the > Wetwebmedia website. He has forwarded along to me your interest in becoming > a Wetwebmedia sponsor. Below you will find more information. Please don't > hesitate to contact me if you need any more information and I look forward > to hearing back from you. > Thanks for showing interest in becoming an advertiser/sponsor on the > Wetwebmedia website. Our website has been in existence for over 2 years and > it has a loyal following that is continuing to grow every day. Currently we > have over 2500 people per day from all over the world visiting our website > and that number keeps growing. You currently spend hundreds or even > thousands of dollars on print advertising in the hobbyist/trade magazines > that have limited exposure and circulation. When you put your icon/logo on > the Wetwebmedia website it is visible to every visitor on every page they > view. Your logo will also be a link leading to your website and products. We > currently have several sponsors logos on the website and you can view them > by visiting any page (other than the Homepage). Website address- > www.wetwebmedia.com. > We offer two areas for your logo on our website, the right sidebar and the > top border. The top border spot is larger and is the prime spot for an ad. > The rate for placement on the top border is $500 per month. The right > sidebar is also popular and the rates for placement there are only $200 per > month. Just send me an example of the logo that you wish to place on the > site and I will place it there for you to see. > By advertising on the Wetwebmedia website you will be exposed to far more > hobbyist/customers than the number who see your ads in the magazines, at a > fraction of the cost. Please let me know how you want to proceed and I look > forward to hearing from you soon. > Michael Kaechele > mike@wetwebmedia.com > Wetwebmedia Marketing Team > www.Wetwebmedia.com > Looking forward to placing your logo, link, icon (have some other shared > border work to do the next day or so). Bob Fenner

is it possible you can help me. (a website service of different thrust, desires) Hi i'm a webmaster just getting into the affiliate side of things. <Like this terminology> I'm finding it harder to make the same money i use to make. <I can imagine...> I own a portal typ of site and i have signed up to following affiliated sites from looking at affiliate directories . I currently have them all advertised on one page and a banner rotator advertising them equally. <Do you find those rotations annoying?> The affiliate sites below i signed up to them at the first of the month. I have placed beside them what i made off each one so far from the first of the month. <Hmm> I,m looking to find out if there are better affiliates out there that i missed? if their is ones that i missed can you please tell me wich ones they are and how much money they made you this month. we could help each other. <This list is quite long... to benefit both of us, would you let on to how you generated your potentials list?> I currently get 6,000 - 7,000 hits a day to my site. <Hmm, we have about 2,500 unique ISP sessions per day, 57,790 hits yesterday> Again if you have affiliates making more than these ones in a month please help me out. I have big bandwidth and office bills to pay for ;( <Hmm, I think I understand you here... from a glimpse at the list below I can tell you "we" are in different businesses. Our sites offer help, information, inspiration to folks interested in the aquatic portion of the living world. Our sponsors (who pay much less than yours, and not for sales generated) kindly pay for their names/icons/links placement as they deem their goals to be confluent with ours. Bob Fenner> megafriends.com $ 1286.25 captaincookscasino.com $ 879.53 casinocoins.com $ 764.50 starluckcasino.com $ 521.25 join4free.com $ 585.74 goto.com $ 340.35 bay9.com $ 328.65 friendfinder.com $ 280.78 oneandonly.com $ 236.33 adultfriendfinder.com $ 231.75 merchantpartnerplus.com $ 187.79 my.ws $ 179.53 amazon.com $ 159.64 ebay.com $ 127.75 register.com $ 120.76 Barnesandnoble.com $ 87.00

That Fish Place and Wet Web Media Good to meet you at the MACNA XIII do... as I said, here is that lead introduction of our company to yours. A real deal on reaching your target customer: This is a brief letter of introduction to our website: WetWebMedia. and what we can offer you. WetWebMedia is a website that offers aquarium, fish, and aquatics information by author Robert Fenner, who has been in the aquarium/aquatic trade for over 30 years. What's in WetWebMedia for you? In a word, EXPOSURE. This phenomenally fast growing website receives more than 60,000 unique user sessions per month with many times that number of actual page views, (statistics available upon request). If your company has a website or you pay dearly for print advertising that has questionable return on your investment, then you need to look at what your ROI could be by advertising on and becoming a sponsor with WetWebMedia. You will find value in our ad rates and our service. Your icon/logo will appear on every page in WetWebMedia, which will create brand recognition for your company and products. Other services include written content and high quality images for your website or print. Please contact me at the e-mail address below if you would like additional information about becoming a WetWebMedia sponsor Sincerely, Bob Fenner Contact - BobFenner@WetWebMedia.com

RE: That Fish Place and Wet Web Media Bob, Yes, I would like more information on becoming a WetWebMedia Sponsor. I took a look at your site yesterday and I think it has great content, much more informative than many other aquatic sites. We would also be very interested in written content. Please send me as much information as you can. Thank you, Jill Acland <Hmm how to proceed? Will gratefully write, provide content for you folks... And Mike Kaechele is our Marketing Director (among other functions... there are really only three of us working on the sites...), so I will ask Mike to chat over the possibilities, perhaps supply you with our "analysis tool" we use to judge our efforts results... Mike, please meet Jill Acland of That Pet (actually the Fish part) Place. Jill, Mike... Please follow up and let's show TFP that our site as a sales promotion tool can't be beat. Bob Fenner>

<Excellent Mike... I have Jill's phone numbers... and address for your follow-up... Go get 'em! BTW, am buying another laptop/VAIO... See you tonight. Bob F> Subject: Wetwebmedia Sponsorship Information Jill Acland, Hi, my name is Mike Kaechele and I work with Robert Fenner on the Wetwebmedia website. He has forwarded along to me your interest in becoming a Wetwebmedia sponsor. Below you will find more information. Please don't hesitate to contact me if you need any more information and I look forward to hearing back from you. Thanks for showing interest in becoming an advertiser/sponsor on the Wetwebmedia website. Our website has been in existence for over 2 years and it has a loyal following that is continuing to grow every day. Currently we have over 2000 people per day from all over the world visiting our website and that number keeps growing. You currently spend hundreds or even thousands of dollars on print advertising in the hobbyist/trade magazines that have limited exposure and circulation. When you put your icon/logo on the Wetwebmedia website it is visible to every visitor on every page they view. Your logo will also be a link leading to your website and products. We currently have several sponsors logos on the website and you can view them by visiting any page (other than the Homepage). Website address- www.wetwebmedia.com. We offer two areas for your logo on our website, the right sidebar and the top border. The top border spot is larger and is the prime spot for an ad. The rate for placement on the top border is $500 per month. The right sidebar is also popular and the rates for placement there are only $200 per month. Just send me an example of the logo that you wish to place on the site and I will place it there for you to see. By advertising on the Wetwebmedia website you will be exposed to far more hobbyist/customers than the number who see your ads in the magazines, at a fraction of the cost. Please let me know how you want to proceed and I look forward to hearing from you soon. Michael Kaechele mike@wetwebmedia.com Wetwebmedia Marketing Team www.Wetwebmedia.com

authorization request Amy, Bob is 'on safari' in Asia until 12 June. I'm currently tending his mailbox, as he is continually deluged by aquarium hobbyists desperately seeking his advice. I'm optimistic that Bob will be pleased to donate his imagery to your scholastic efforts, given the conditions you have outlined in your letter - but I cannot really speak for him in this matter. I'll be sure he sees your email, and I expect you'll here from him directly, as soon as he is able. Best Regards, Lorenzo Gonzalez <<Yes, Zo... any and all non-commercial uses (non-money making endeavors) are welcome to use most anything I have... if they don't see images, writings on the WWM site, please contact me directly and I'll look about. Bob Fenner>>

Re: Subject: authorization request Dear Robert Fenner, I am writing on behalf of Dr. R.B. Aiken to obtain permission to use some of your photographs on the website www.wetwebmedia.com. Under Dr. Aiken's supervision, I am compling and organizing an image bank to be used as illustration material for lectures in the Biology Department at Mount Allison University. The photographs would be incorporated into a searchable database that would be accessible only to faculty members in the Biology Department at Mount Allison to use in their lectures. This database would be password protected. All copyright permissions would be acknowledged and they would not be used in any publication, electronic or otherwise or any profit making venture. Yours sincerely, Amy Burke Supervised by: Ron Aiken, Professor and Head Department of Biology Mount Allison Univ. <<Yes, this qualifies definitely. Bob Fenner>> R.B. Aiken, Professor and Head Department of Biology Mount Allison University 63B York St., Sackville, New Brunswick Canada E4L 1G7

Researchers Study Web Surfers This is a very informative article regarding website useability. I think it's worth a read. Mike Researchers Study Web Surfers http://dailynews.yahoo.com/h/ap/20010515/tc/web_usability_1.html <Very worthwhile... am posting to our "Sponsors Page" for their edification. Bob Fenner>

An article of interest from ComputerUser.com This email has been generated by Mike <mwk819@yahoo.com> who thought that you would have an interest in the following article on ComputerUser.com. ----------------------------------------- Banner ads: the good, the bad, and the ugly By: Cassandra Brewer First Published: January 1, 2001 URL: http://www.computeruser.com/articles/2001,2,2,2,0101,01.html ----------------------------------------- They have included this message to you: <<Good article on banner ads>>

To: Company: This is a brief letter of introduction of our website:http://www.wetwebmedia.com/ and what we can offer you. The single best, least expensive way to attract current and future customers to your products, services and business website... Through association and click-through of tens of thousands of aquarists and industry people who visit our site. Please take the time to cut/paste (help me here mike to make this just the URL, sheesh), (whoops, sorry bout dat) http://www.wetwebmedia.com/sponsortestpg.htm Look around the site. Imagine what good supplying useful information, helping hobbyists be successful does for their staying in our interest, becoming better aquarists, and long-term customers. Join with us in sponsoring this tool. Bob Fenner

A Belated Introduction <Pls refer all future corr. to BobFenner@WetWebMedia.com> Re: A new high Bob, This is awesome !! The Wetwebmedia is only beginning to get discovered. Pretty soon we will be talking about 10,000 hits a day. I'm sure of it. <Yes, very exciting... Do wish I could expand time, get the few hundred sections on the site that are already "done" and a few thousand more images... Much fun... and useful... and of course, continue on the "new content" end... with travel, image, content making with friends like you... somehow supported by the site> I am one of the few people who realize and know that you have put thousands of hours of your time and a bunch of your own money into providing this essential free service to the hobbyists of the world. When people start to realize just what this website offers it will gain a reputation as the best site of it's kind in the industry. <Thank you Mike... am very sure that most all folks do realize... and are grateful for the help, sharing> I'm sure of that too. I can't wait to get my DSL connection up and running so I can continue to make my moderate contributions to this honorable undertaking. I have some ideas brewing for easier navigation and a user friendly appearance for the Wetwebmedia. I am going to try and make it easier for people to find the wealth of information that is on the site. We will start to see the 1 page views go down and the multiple pages viewed go up. This thing is just starting to gain momentum. Talk with you later. Mike <Am very sure you will continue to improve the site... and more. Be chatting my friend. Bob Fenner> Robert Fenner <BobFenner@WetWebMedia.com> wrote: The WetWebMedia unique IP session counter was 1940 yesterday (1/25/01).... Amazing.... to think of the good this work is doing. Bob

Hello Bob, My name is Don Burdick. As I am sure you have heard, I have taken over Flying Fish Express from Eric Silverman as of last Monday. <Yes, pleased to meet you. Know of your name, That Fish Place, through the trade.> I apologize for taking a week to contact you. <Can only imagine how busy you've been.> I have been monitoring the FAQ and both you and Mike are doing a great job. Your services are important and much appreciated here at FFX. Because of this I would like to continue utilizing your services in the same manner Eric did. <Glad to do so> I spoke will Mike last week and he mentioned that volume was picking up over the last month. <Yes, John (Caskie) asked us to go on with a lowered flat-rate payment for answering "just FFE's customers) for a while... Mike and I elected/elect to answer all...> I would like to monitor the volume for a few months and then discuss ways to remedy the work load with you guys. <Very good. Please take a look at the website: www.WetWebMedia.com... and consider this sort of format, sponsorship for FFExpress.com's purposes... I developed the site in response to the storm of similar queries I get from elsewhere. It's much more effective at answering and selling than 911's intuitive efforts> If you could respond to this e-mail with information regarding where payment can be sent. 10251 Thanksgiving Lane, San Diego, CA 92126, 858-549-4948, fax 578-7372> Also, if there is any work you have done that you have not been payed for, please let me know. <Only 1k from last month (December), and Eric stated that they (he and John.C) were responsible to 1/12/01... Can bill you monthly if you'd prefer> I will also be happy to answer any othe questions you might have. I look forward to working with you in the future. <Are you attending Aquarama this year? The APPMA here in San Diego? The hobby "conferences" like the Western Marine or MACNA XIII? Will be at these and a few others if we can meet, glad hand each other... Any other need for content (images, video, writing), help with promotion, please let me know. Bob Fenner> Regards, Don Burdick WWM I think the WWM is going against the current trend in dot.com failures and is gaining in popularity. The people who are coming to our site probably can't believe that we aren't asking them for any money to look at all of the information on there. <Yes Mike, because we offer value. Help, information, inspiration... we will survive. Hopefully the vendor sponsorship of WWM will aid us in continuing to maintain and build the site... maybe even beer-money! Bob> The dot-com downturn We all knew it couldn't last. But even the most foaming-at-the-mouth skeptic didn't predict just how fast the Net hyper-boom would plummet into a full-scale dot-com downturn. Suddenly, the ONLY Net business story is a seemingly endless stream of tales of woe, the layoffs of thousands of workers, hundreds of millions of dollars scattered to the wind and scads of abandoned plans for world domination. But for every 10 money-grubbing charlatans who chased after the get-rich-quick scheme du jour now receiving a delicious comeuppance, there was at least one real businessperson who is also unfortunately eating dirt today. Take Toby Lenk, the founder of eToys. Just a year ago, he was the rare Net entrepreneur who business editors and writers would meet and think: "Finally! Someone bright with an impressive executive background and idea that's actually marginally attractive. What parent doesn't want to avoid the screaming brats at a toy store?" But right in the midst of the Christmas rush, eToys has announced that it will run out of money in March, face layoffs and scramble to sell the company. It's enough to make a tech hack nostalgic for all those excessive launch parties. Yes, the dot-com craze is dead. Long-live the dot-com craze! <Cheers, Mike>

Re: Reef Fanatic and WWM Bob, Please send more info and we will take a look. Thanks, Bob Reef Fanatic <Bob, this is about all I've got... The site: www.wetwebmedia.com, and the test page and letter for advertising is the link (click here) www.wetwebmedia.com/sponsors.htm. Please do take a look... and I am very sure you'll see the value in your paricipation. WWM has more exposure than the national hobby magazines and is still rapidly growing. Anyhow, all this, the features, involvement are obvious in viewing the site, and the cost for direct linking tens of thousands of hobbyists and industry folks per month... unbeatable. Bob Fenner>

WWM and CASCO Date: Mon, 08 Jan 2001 13:00:46 EST In addition are the logo's on the page sign-ups or just there as examples? Thanks DS <Just examples... have no one (Yes, you could be the first! With top billing, oh boy!!!) as yet (just started to ask)... Wanted to make real live samples, will initiate a "live ad", hopefully on the top shared border (next to or opposite the WetWebMedia logo) as soon as I get an inception... Wish me luck. Bob Fenner>

Re: WWM and CASCO Date: Mon, 08 Jan 2001 11:53:15 EST Have had a response from the U.S and they are interested in going ahead. Can you forward break-down of the web hits you mention on the page? DS <Daniel, GREAT! You're not only a good friend, but a perfect "test" project for my trying all sorts of new techniques on the computer! Here's a summary for yesterdays traffic. Would you/they like to see last week's? For the exposure to real customers (about half outside the US!) there is no less expensive way of reaching you/our (the industry's) current and future customers... I know, I don't have to convince you. Be chatting. Bob Fenner> 5.03 Live content created 13:01:45 Mon Jan 8th, 2001 (Server Time) Daily Site Activity Analysis Statistics Report for wetwebmedia.com. Analysis for the Day of Sun Jan 7th, 2001. Server Activity Totals for Period: Total sessions served : 1403 Total hits made on server : 14394 Total page view hits : 3303 Total non page view hits : 11091 Total time spent by all sessions : 221604 seconds Total bandwidth : 129665.43 kilobytes Session Averages for Period: Total sessions served : 1403 Average hits per session : 10.26 Average page views per session : 2.35 Average time spent per session : 157.95 seconds Average bandwidth usage per session : 92.42 kilobytes Session Origins for Period: Total sessions served : 1403 Total search engine referred sessions : 143 (10.19%) Total referred session : 1032 (73.56%) Total blind (no referrer) sessions : 228 (16.25%) Page Views per Session Breakdown: 1159 (82.61%) sessions made 1 page view 162 (11.55%) sessions made 2-5 page views 57 (4.06%) sessions made 6-10 page views 14 (1.00%) sessions made 11-20 page views 7 (0.50%) sessions made 21-50 page views 2 (0.14%) sessions made 51-100 page views 2 (0.14%) sessions made 101 or more page views Time Spent per Session Breakdown: 1115 (79.47%) sessions lasted 1 minute 102 (7.27%) sessions lasted 2-5 minutes 126 (8.98%) sessions lasted 6-15 minutes 45 (3.21%) sessions lasted 16-30 minutes 7 (0.50%) sessions lasted 31-45 minutes 4 (0.29%) sessions lasted 46-60 minutes 4 (0.29%) sessions lasted 61 or more minutes Page Usage Analysis Analysis for the Day of Sun Jan 7th, 2001. Total pages tracked during period : 754 Total page views recorded : 3282 The average number of views per page : 4.35

Aquacraft, CASH, ME... and WWM Dear Bob: <Mike, been a long time, no see. Hope to run into you at Aquarama, APPMA... elsewhere this year> 1) What are the prices for advertising on your site? <As posted on the sponsor test page, a nominal $200 for a right shared border link, and/or $500 a month for the top shared border. Placement on the basis of first signed/paid up... and lost if the business lets payment lax beyond the 15th of following month> 2) How will you promote your site? <Good questions, as always... Probably won't advertise per se... We have more unique TCP/IP sessions per month than FAMA, TFH, AFM, MFM... have subscribers... Can barely keep up with queries as is...> 3) We currently received over 15,500 hits per months and the count is growing. We are advertising our site with full page adverts in FAMA and TFH. <We receive over a million and a half hits a month just to give you an idea... More than half outside of the US...> Perhaps we can work a deal where we promote you new site. <Don't really have the need, desire for this at this point... will bring more "work" than I (it is just me at this point) can handle content wise> 4) Our site features Marine Aquarist a quarterly publication. <Yes, very nice. Have seen it in a few places, on your site... Good idea.> 5) Check our site >> http://www.aquacraft.net/">Aqua CraftÂ®, Inc. Thank you. Mike Del Prete <Thanks Mike, and will post this message/thread on our FAQ's page/s. Bob Fenner>

Re: Aquacraft, CASH, ME... and WWM Bob: 1) You got 1.5 million hits last month, and you do not advertise? How is this possible? <"Hits" I've recently learned are not such a good measure of "success" for a site... For instance, the number of images on a page, and pages themselves generally "count" as individual hits... Am not a computer type Mike (only know a bit out of dire necessity), but the term "Session" is applied to unique IP address visits for a period (and pardon my ignorance if I lose you/me here, an IP address on someone's machine using an ISP like AOL may be counted twice should they log off a system and re-log on again... Most of WWM's "hits" are "non-page views"... i.e. the thousands of images there, with many more to go on...> 2) Aquarama is a 100% waste of money. Show is very small and qualified buyers do not show up. <I go about every other time to see friends, take pix, visit facilities, and go on dive excursions thereabouts ahead and after... Come on out with us.> 3) APPMA is pathetic. <I agree with much of that sentiment, but what are we (the industry) going to do? It does stand to reason that some outfit would come about that would purport to represent the manufacturing end of the trade... And I don't agree with their exclusivity practices... Such a business, hobby or scientific association should strive for the opposite (inclusivity), but am going to show up as it is in San Diego (!) and a dear friend, Pablo Tepoot of New Life is exhibiting...> Mike Del Prete <Be chatting my friend. And hopefully leasing you more exposure for less money than you've ever! Bob Fenner, www.WetWebMedia.com>